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Are Business Directories Important to an Online Marketing Campaign?

Businesses understand the importance of ensuring a strong presence on the web and therefore often look to list themselves on a business directory. There are many free & paid services to be found on the Internet and unfortunately many of them are just detracting business owners from the few quality and established sites that are actually worth registering on.

Accuracy of information is key to the success of a business directory listing.

We speak to a lot of businesses every day about their experiences of adding their company details to a free business directory, and the following three things keep coming up:

1 – Why does it have to be so hard? – Most directories still have a very complicated registration process, with businesses having to fill out page after page of information. A complicated registration process is not a good introduction to an online business directory with many businesses just pulling out half way through registering.

2 – The Shotgun Approach to marketing – Businesses typically register with many different free directories without much thought as to what one is the right one – some just choosing a directory on its looks! Apart from the time they wasted creating their listing on a business directory that is not going to be of any benefit to them and some directories may employ hard sales tactics after you’ve registered.

3 – An Advert is not just for Christmas – So many businesses add their company details and information about their business, and then neglect the advert, i.e. never update the content to keep the advert fresh & relevant. The result is that potential customers are viewing incorrect content, wrong addresses and telephone numbers and / or out of date information on products and services.

If you create an advert on a business directory you must take a note of your user name and password and regularly login and review your content and amend it if necessary – a good service will allow you to do this as often as you want, completely free of charge. So, perhaps diarise a monthly admin afternoon to check and update all your business directory listings at once.

Used properly and in the right business directory, your online listings can be a very powerful tool in your online marketing campaign. It can be instantly amended 24/7 with your latest offers, product lines and services, or you can regularly amend the content on your business advert to promote or focus on a specific product or service at different times.

Whatever you do, please don’t just create a bland advert and leave it out there – unloved and uncared for. You wouldn’t open a shop and never change anything around in it, so treat your online adverts as your virtual shop window.

Business Stationery and Social Media – How To Mix Two Best Marketing Tools

Business stationery and social media, both are among the most significant marketing tools nowadays. In modern competitive business environment, both are equally important for advertising and marketing of products and services. They contribute significantly in brand building for all small, medium, and large organizations. Blending both these exclusive and most effective marketing weapons together can deliver unexpectedly positive results.

Using Social Media Identities on Business Stationery

Social media identities are very important for every individual as well as organizations. It decides the online reputation of the brand or person representing the brand. Therefore, while designing business stationery, it should be given proper importance. Like email addresses, social profiles (Facebook Page URL, Twitter Handle, or Corporate Blog) can be an excellent and easy way of direct contact for existing and potential customers. That means, leaving such vital piece of information while designing your business cards, letterhead or product brochures is not a good idea. It might result in loss of potential customers that could come from social media impact.

To avoid loss of potential business possible through social media influence using business stationery, intelligent business owners give proper space to their online identities. Corporate branding experts suggest that, providing URL of corporate blog on company’s letterhead is an ideal way of offering more information to your customers or business associates. They also advice top management people to put URL of social profiles (Facebook Page, Twitter handle, or LinkedIn Profile URL) on their business cards.

Benefits of Social Media and Business Stationery Integration

For startups or budding entrepreneurs, this integration can do wonders. As an entrepreneur, you need to leave emphatic impact on people you meet in everyday business meets or any of formal or informal gatherings. Socializing with others is an important strategy of PR building and management. Nobody can ignore the importance of social business networking in PR development. Therefore, if your LinkedIn URL is printed on your business cards, it will provide detailed information of your professional past and people can get to know your achievements and acclamation in best possible manner.

However, the benefits of social media and business stationery integration are not limited to startups and budding entrepreneurs only. It has potential to multiply the benefits of any promotion campaign for any size of businesses or organizations.

Integration of social media and business stationery is very important for targeted marketing campaigns. If an organization is promoting a recently introduced product or service, it is must for them to include the URL of micro website, Facebook Page, or blogs on product brochures. It seems very common thing, but the results delivered by such minor changes are never minor. It can significantly transform the overall results of campaigns.